Moon Vibes Media
For roofing, HVAC, plumbing, electrical, and home building companies who feel invisible online
Find out why your phone isn't ringing — in 72 hours, not another guess
You didn't lose the last job because your crew is worse than the competitor's. You lost it because they showed up when the customer searched, and you didn't. This audit shows you exactly where, why, and what it's costing you — before you spend another dollar guessing at the fix.
Two kinds of owners
There are two kinds of home service owners right now.
The first kind
Thinks their problem is marketing. They're running Google Ads, paying for Angi or HomeAdvisor leads, maybe posting on Facebook a few times a month. When calls slow down, they assume they need to spend more.
The second kind
Has figured out something different: they don't have a marketing problem. They have a visibility problem. Their site was never built to be found — not by Google, and not by the AI tools customers are starting to ask before they ever pick up the phone. No amount of ad spend fixes that. It just gets more expensive to hide.
This audit is for the second kind. Or for the first kind, right before they figure it out the hard way.
The real problem
Here's how you probably already describe it, if someone asked
- “We're just not showing up.”
- “Nobody can find us.”
- “The phone isn't ringing like it used to.”
- “We paid for a website and it's basically invisible.”
- “My nephew built our site.”
- “Our old web guy disappeared.”
- “We're spending a fortune on ads just to get any leads at all.”
- “Competitors show up before us and I don't know why — we've been in business longer than they have.”
Here's what's actually happening. Your website has no technical foundation underneath it — no proper page structure for your services, no schema markup telling Google or AI what you actually do and where, no internal linking that builds you up as the authority in your city for your trade. Your site might look fine. It might have taken your web guy weeks to build. None of that matters if the foundation underneath it can't be read as authoritative.
That one broken foundation caps three things at once: your map pack ranking, your visibility when someone asks ChatGPT or Google's AI Overview “who's the best roofer in [city],” and the conversion of whatever traffic does show up. You can spend on ads, on content, on a nicer logo — none of it moves the needle if the foundation is capped.
And every day it stays capped, you're not losing “brand awareness.” You're losing a specific job. A real homeowner searched, found your competitor instead, and called them. You never even see it happen. It just never becomes a lead.
The mechanism
Most owners try one of two things when calls slow down
Way one: Hire a web designer.
Get a nice-looking site. Wait. Nothing changes, because a pretty site with no structural foundation doesn't rank — it just looks good while it's invisible.
Way two: Hire an SEO company.
Separately, on top of the site you already have. They audit it, tell you it needs a rebuild, and now you're paying two vendors who point fingers at each other while your rankings stay flat.
The third way: fix the technical foundation first.
As one build, before worrying about content or ads at all. That means service-page architecture built the way Google actually reads authority (not one page listing everything you do), schema markup that tells search engines and AI tools exactly what you do and where, and internal linking that ties it together. Get that right, and the map pack ranking and the AI visibility move together — because they're both reading the same signals.
This is what we call The AI Invisibility Audit. It's not a sales pitch dressed up as an audit. It's the diagnostic we run before we ever talk about a rebuild — because you should know exactly what's broken before you spend anything to fix it.
What you get
The AI Invisibility Audit — $297
Compare to the $3,500 full rebuild this diagnostic is designed to inform — this is the low-risk first step, not the big commitment.
Delivered in 48–72 hours
- 01
Map Pack Position Check
Live screenshots of where you actually rank for your 3–5 highest-value “[service] + [city]” searches, next to the competitors currently beating you.
- 02
AI Visibility Check
Your business queried directly in ChatGPT, Perplexity, Gemini, and Google AI Overview for “best [service] in [city],” documenting whether you show up at all — and who shows up instead.
- 03
Technical Foundation Scorecard
A red/yellow/green audit of your site's architecture, schema, service-page hierarchy, and trust signals, naming the one constraint capping both your rankings and your AI visibility.
- 04
Cost-of-Inaction Estimate
Using your average job value, a plain-English estimate of what this gap is likely costing you per month in missed calls. Framed as an estimate, not a guarantee.
- 05
Custom Roadmap
The single highest-leverage fix to address first, delivered as a short recorded walkthrough plus a one-page PDF scorecard.
The 3 problems this exposes
Map Pack Gap
You're not ranking for the searches that actually produce calls.
AI Invisibility
You're absent from the AI tools customers are starting to consult before they ever call anyone.
Broken Technical Foundation
The root cause of both, and the thing capping any marketing spend you make until it's fixed.
Timeline: 48–72 hours from your intake call to delivered audit, followed by a scheduled walkthrough call (24-hour minimum notice — no same-day bookings).
Two paths, laid out clearly at the end of your audit
Path 1 — Fix it yourself.
Take the roadmap to your current web person or in-house team and have them implement it.
Path 2 — Fix it with us.
Local Orbit rebuilds the foundation correctly from day one, so you rank in the map pack and get cited by AI — one team, one build, one accountable vendor.
Either way, you'll know exactly what's broken. Nobody's forcing you into the $3,500 conversation. The audit stands on its own.
Who this is for
This is for you if:
You own or run marketing for a roofing, HVAC, plumbing, electrical, or home building company. You're doing enough volume that lead flow actually matters to your bottom line. You've noticed competitors showing up before you in search — or you suspect it, but haven't checked. You're not technical, and you don't want to become technical. You just want to know what's actually broken and what it's costing you, in plain English, before you spend more money guessing.
This is not for you if:
You're a brand-new business with no service history yet. You're looking for a guarantee of a specific number of leads (nobody honest sells that). You want someone to just “run some ads” without addressing why your site isn't converting the traffic you already have. You're not willing to spend $297 to find out what's actually wrong before spending more elsewhere.
Why now
That gap is still open. It won't stay open forever.
Every roofing, HVAC, plumbing, and electrical company in your city has been pitched the same three things: “SEO services,” a nicer-looking website, or more paid leads. Nearly all of it is the same promise with different packaging — “we'll get you to page 1,” “guaranteed rankings,” “more leads guaranteed” — with no specifics and no proof attached. You've probably heard some version of it from a cold caller already.
Almost none of them are talking about AI visibility yet. Your customers are already asking ChatGPT and Google's AI Overview who the best [service] company in their city is — and whichever competitor got their foundation right first is the one getting cited. Every month it stays unaddressed, the businesses that do fix it pull further ahead — not because they spent more, but because they fixed the actual thing capping their visibility.
Guarantee
72 hours, or you get your $297 back.
You'll receive your complete AI Invisibility Audit — Map Pack Check, AI Visibility Check, Technical Foundation Scorecard, Cost-of-Inaction Estimate, and Custom Roadmap — within 72 hours of your intake call. If it's not delivered in that window, you get your $297 back. No conditions, no fine print.
FAQ
Straight answers
Final close
Thirty days from now, one of two things will be true.
Either your site still has the same broken foundation it has today — still capped in the map pack, still invisible when someone asks ChatGPT who the best [service] company in their city is, still losing jobs to whoever your customers find first — and you still won't know exactly why.
Or you'll have the audit sitting in your inbox: the exact ranking gap, the AI visibility gap, the one thing capping both, and a plain-English number for what it's been costing you every month it stayed broken. You'll know precisely what to do next, whether that's handing it to your own guy or letting us fix it in one build.
The audit doesn't cost you the job you already lost this month. It stops you from losing next month's guessing.